Who are they trying to fool

Ok like anyone that buys this tub of ready-made cheesecake filling is actually going to put it in anything other than directly into their mouth.

PHILADELPHIA Ready-To-Eat CHEESECAKE FILLING
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With new PHILADELPHIA Ready-To-Eat Cheesecake Filling, you can make a delicious cheesecake dessert in just one, easy step - no baking or setting required!
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Just spread the filling into a graham cracker crust and you'll have a wonderful family dessert, even on the busiest weeknight.
Flavors: Classic Cheesecake